Omega Watches has been the offial watches for 007

Rolex watch had not qualified for the role of 007 official watches, and decided to choose Omega

The desire for Omega to defeat Rolex is fully exposed in the sponsorship of 007 movies, consumers almost forgot the most true Bond watches belong to Rolex rather than Omega. Over the past 30 years, as Rolex became popular in the market, costume designer Lindy Hemming considered that Rolex watch had not qualified for the role of 007 official corum bubble casino watches, and decided to choose Omega. Omega challenger appears to have been able to pose with “Golden Eye” and jumped more than 007 movies, unstoppable, not only because Rolex has been “a hero fade”, then no longer fighting, but also from the strong Omega The challenge will, is willing to sponsor 007 smashed into the heavily movies. In the film, the actor must constantly watch as a secret weapon to every student – from cutting steel plate, corum gold coin watches detonating devices, injection wire, to pull co-star clothes metal zipper, all-powerful, a symbol of the heroic features of these amazing courage rose to the challenge of the spirit, Omega products along with the indestructible “tough guy” image painted on the equal sign. With the Omega function from the stress of high quality luxury fashion watch brand to brand development, marketing strategy, it began to use celebrities and successful people as heroes endorsement, delivered excellent, corum ladies watches persistence, achievement, elegant brand value. If started from 1995 Omega “My Choice” advertising campaign, take the John F. Kennedy, Zhang Ziyi, Cindy Crawford, Nicole Kidman, George Clooney, etc. • political celebrities and stars as its brand Ambassador; On the contrary, although the selection of Rolex’s distinguished sports and the arts make endorsements, such as Lang Lang, Yundi Li, Roger Federer and others, but these people obviously more low-key places more emphasis on individual character and temperament. In the Asian market, more and more of their fashion Omega, innovative features and well-received, and Rolex been young people as “antique watch brands.” Especially in the current spending by the financial crisis and weak countries, Rolex market share has significantly lossed, while Omega was able to dominate the Asian market.

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